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Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Summary by MacRumors
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman...

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After the delays in the improved Siri and CarPlay Ultra, Apple decided to stop announcing functionality with too much advance in relation to launch. We return to “One More Thing”? The secret can be to...

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The company wants to stop announcing new features months before they're ready, a move that comes after it has struggled to launch features it unveiled at past conferences, such as an updated Siri and the next generation of CarPlay.

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Apple seems ready to review how it communicates its future novelties. According to Bloomberg, the company of Cupertino will now limit the announcements of new features, especially during the WWDC 2025. This new approach aims to avoid disappointed expectations, such as those generated by Siri's announcements based on artificial intelligence or [...] Read more... Follow iPhoneAddict.fr on Facebook, and follow us on Twitter Don't forget to download…

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Bias Distribution

  • 50% of the sources are Center, 50% of the sources lean Right
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MacRumors broke the news in United States on Sunday, May 18, 2025.
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