Apple will let EU apps use less alarming tracking consent screens
4 Articles
4 Articles
Apple will let EU apps use less alarming tracking consent screens
Apple is changing its App Tracking Transparency prompts in parts of Europe after competition regulators said the system favored Apple over third-party apps, giving developers more flexibility over how they ask users for tracking consent.
Apple will stop intimidating EU users with tracking consent screens
After a years-long investigation by Germany’s federal antitrust watchdog and other authorities, Apple agreed to change its requirements for apps that ask users to consent to tracking. The system, called App Tracking Transparency (ATT), favors Apple over third-party apps by showing them unnecessary dire warnings. Apple allows its own apps to use user data in […]
App Tracking Transparency Changes Coming to the European Union – Pixel Envy
After agreeing in August with Germany’s competition authority to make changes to the App Tracking Transparency prompt, Apple has now announced the options available to developers. Unfortunately, the post on its Developer News page is terribly brief; here it is in its entirety: As part of agreements with select European competition authorities, Apple is introducing changes to its App Tracking Transparency framework in the European Union. Beginni…
Apple will modify its consent notices for tracking in applications distributed in the European Union, following an antitrust investigation led by the German regulator. The change does not eliminate the user’s authorization, but allows for less intimidating designs, texts and buttons in five countries, while reopening the debate on privacy, advertising and unequal treatment against the company’s own applications.
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