US EditionApple TV's Colorful New Intro Was Created with Real Glass and Practical Effects
Apple TV's refreshed brand identity features a logo crafted from real glass and practical effects, emphasizing authenticity with a custom typeface and Oscar-winning sonic branding.
7 Articles
7 Articles
Forget Liquid Glass, Apple TV's new logo was shot with actual glass
The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and practical glass lettering.Getting the glass Apple TV logo ready for filming — image credit: AdAgeApple has been mocked for dropping the plus from its Apple TV+ name because it means having to specify if you mean the streamer, the set top box, or the app. But the rebrand comes with a new animated logo — except it isn't animated.T…
Apple pisses us off more than reason sometimes, but the company of Cupertino also knows how to do things in its own way so that it hardly represses an "ah"!" admiration. So we learn that the new animated logo of Apple TV, which seemed very logically to have been created with digital tools... is in [...] Read more... Follow iPhoneAddict.fr on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (lin…
Apple TV's new glassy intro wasn't created on a Mac
Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a colorful presentation of the Apple logo, and according to AdAge, the company took a more traditional approach to creating the look. Instead of using computer-generated graphics or AI, Apple, working with TBWA\Media Arts Lab and Optical Arts, made the visual part of the branding with a glass Apple TV logo model a…
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