Apple TV+ hosted a pop-up Severance event at the Lumon HQ building, attended by thousands of fans

Apple TV+ hosted a pop-up Severance event at the Lumon HQ building, attended by thousands of fans

Apple TV+’s Severance isn’t just a hit series — it’s a full-blown cultural mood. With its eerie blend of corporate satire, sci-fi mystery, and psychological drama, the show has struck a nerve with viewers and become one of Apple’s buzziest originals. Fittingly, Apple has also leaned all the way into the Severance obsession by turning fiction into stunning IRL experiences that fans won’t forget anytime soon. The most recent example took place on …

Apple TV+ brings Severance's Lumon Industries to life with star-studded ORTBO

Gwendoline Christie, Ólafur Darri Ólafsson, Michael Chernus, Dan Erickson, Zach Cherry, Adam Scott, Stephen Colbert, Ben Stiller, Britt Lower, John Turturro, Sarah Bock, Tramell Tillman, Dichen Lachman and Jen Tullock attend the ORTBO Activation and FYC panel for Apple TV+’s “Severance” on Saturday, April 5, 2025. On the heels of Apple’s Emmy Award-winning, global phenomenon “Severance” landing a season three renewal, Apple TV+ surprised thousan…