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There may not be an iPhone in 10 years’ time, says top Apple exec

  • Apple senior vice president Eddy Cue stated in a 2025 court testimony that people may not need an iPhone ten years from now due to evolving technology.
  • Cue made this remark amid discussions about AI-driven technology shifts that could replace current products like the iPhone and traditional search engines.
  • Apple currently earns about $201.1 billion from iPhone sales, comprising roughly 51% of its 2024 fiscal year revenue, while actively exploring AI-powered search integration in Safari.
  • Eddy Cue suggested that a decade from now, the iPhone might no longer be essential, emphasizing how advancements in AI and emerging device categories like wearables and augmented reality glasses could change the landscape.
  • This suggests Apple recognizes that AI and related innovations could disrupt its core smartphone business, although the company is still developing new iPhone models and alternative technologies.
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MacRumors broke the news in United States on Wednesday, May 7, 2025.
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