US EditionApple Schedules 'Special Experience' in New York, London and Shanghai on March 4
Apple will hold simultaneous media events in New York, London, and Shanghai to preview rumored launches including iPhone 17e and new MacBooks during Mobile World Congress.
- Apple Inc. sent media invites Monday for a special Apple Experience at 9 a.m. ET on March 4 in New York City, London and Shanghai, replacing the usual Apple Park event and overlapping Mobile World Congress, Barcelona.
- Amid device rumors, Apple is widely expected to unveil several new products in the coming weeks, including the iPhone 17e, eighth‑generation iPad Air and MacBook models, with some rumors suggesting an earlier launch for the iPhone 17e.
- The invite’s artwork features a segmented ombre Apple logo that may hint at new device colors, and media coverage will include CNET and Bloomberg News.
- Unlike typical Apple events at Cupertino, this will be a smaller, city‑hosted showcase, and Apple has not confirmed whether it will stream the experience, leaving remote access unclear.
- Bloomberg’s Mark Gurman predicts a low‑cost A18 Pro chip‑powered MacBook alongside new MacBook Airs, MacBook Pros and Mac displays in the coming weeks, with multiple releases planned across the first half of 2026.
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Apple Event on March 4: Here's What to Expect
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience in Los Angeles to go hands on with the new subscription-
Apple to hold spring launch event in China on March 4 · TechNode
Apple said on Monday it will hold its spring product launch event in Shanghai on March 4, marking the first time the iPhone maker has staged such an event in China. The launch will take place at 10 p.m. Beijing time in Shanghai, according to media invitations sent by the company. Apple has also invited media to attend in-person hands-on experience events in New York and London, with activities in the three cities set to run simultaneously. The e…
Apple confirmed that it will hold a launch event on March 4 and anticipated renewed devices in the coming weeks. The company called media in several cities. iPhone manufacturer invited face-to-face encounters in New York, Shanghai and London, describing them as an “experience.” The format suggests a more discreet presentation than in Cupertino, California.
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