Apple Recruits Google Shopping Exec to Lead AI Marketing

Apple Poaches Top Google Executive to Lead AI Marketing

In a move that signals its serious AI push, Apple has hired Lilian Rincon, the executive responsible for Google’s shopping experience. The executive spent a decade at Google overseeing its shopping and Assistant products. Lilian will now serve as vice president of product marketing of AI, reporting to marketing chief Greg “Joz” Joswiak. Apple hires a Google executive in Siri AI push The hiring is a major win, given Lilian’s strong track record a…

Apple Recruits Google Shopping Exec to Lead AI Marketing

Apple has picked a former Google executive to run its artificial intelligence marketing effort. As Reuters reported Friday (March 27), Lilian Rincon, who had spent nine years with Google heading its shopping and assistant tools, will now serve as Apple’s ⁠vice president of product marketing for ​AI. The report noted that Rincon’s hiring is happening as Apple prepares to introduce an updated version of its Siri virtual assistant, recons…