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Apple raises prices of MacBooks, iPads as memory costs skyrocket

Apple said memory and storage costs have surged as AI datacenter demand tightens supply, and analysts say the higher prices could pressure device sales.

  • Apple raised prices on MacBooks, iPads, and other devices by up to $500 or €300 due to soaring memory and storage chip costs caused by a global AI boom.
  • CEO Tim Cook stated that price increases are unavoidable due to a memory chip shortage driven by the rapid expansion of AI data centers.
  • Apple's supply chain has been unable to shield the company from rising semiconductor costs, leading to product price hikes affecting new and refurbished devices.
  • The price increases affect Macs, iPads, and home devices, but do not affect iPhones, Apple Watches, or AirPods.
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MacRumors broke the news in United States on Thursday, June 25, 2026.
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