Apple raises prices of MacBooks, iPads as memory costs skyrocket
Apple said memory and storage costs have surged as AI datacenter demand tightens supply, and analysts say the higher prices could pressure device sales.
- Apple raised prices on MacBooks, iPads, and other devices by up to $500 or €300 due to soaring memory and storage chip costs caused by a global AI boom.
- CEO Tim Cook stated that price increases are unavoidable due to a memory chip shortage driven by the rapid expansion of AI data centers.
- Apple's supply chain has been unable to shield the company from rising semiconductor costs, leading to product price hikes affecting new and refurbished devices.
- The price increases affect Macs, iPads, and home devices, but do not affect iPhones, Apple Watches, or AirPods.
189 Articles
189 Articles
Apple Price Hike Hits MacBooks and iPads With Increases of Up to $300 as AI Boom Drives Costs Higher
Apple has increased the prices of several MacBook and iPad models, with some devices rising by as much as $300 in the United States and up to £300 in the UK after warning that rising memory and storage costs linked to the artificial intelligence boom had become too expensive to absorb. The new prices apply immediately across selected MacBook and iPad models in the UK and overseas. Apple said soaring demand for memory chips used in AI data centre…
The rush to artificial intelligence has real consequences for Apple customers: they will have to pay more to get their next Mac or iPad.
Apple raises prices for MacBooks and iPads as costs soar over AI
On Apple’s US website, price increases ranged from US$30 to US$300. (EPA Images pic) SAN FRANCISCO: Apple said Thursday it was raising prices for its MacBook computers, iPad tablets and other products, citing spiraling memory and storage costs sparked by the rise of artificial intelligence. The price hikes — the first concrete change stemming from outgoing CEO Tim Cook’s repeated warnings about rising costs — sent Apple shares plummeting more th…
Coverage Details
Bias Distribution
- 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
































