US EditionApple Podcasts app gaining 'enhanced video podcast experience' in iOS 26.4
Apple Podcasts introduces HTTP Live Streaming technology for seamless video-audio switching, offline downloads, and dynamic ads, with creators gaining better control and monetization options.
- On Monday , Apple enabled HLS video testing in developer betas of iOS 26.4, iPadOS 26.4 and visionOS 26.4 and said Apple Podcasts will gain an integrated video experience this spring.
- Facing rising video consumption on rivals like YouTube, Spotify and Netflix, Apple pushes video to compete for podcast mindshare as YouTube reports over 1 billion monthly viewers and Spotify’s video shows grew more than 90%.
- Using its HLS protocol, the Apple Podcasts app lets users switch between audio and video, use horizontal full display, picture-in-picture, and download episodes for offline viewing.
- Partner hosting providers and ad networks will enable creators to insert dynamic video ads, while Apple will charge ad networks an impression-based fee later this year but not creators or hosting providers.
- Apple's Services division generated $30 billion last quarter, while Edison Research found about 37% of people over age 12 watch video podcasts monthly, more than 20 years after Apple first supported podcasts via iTunes.
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44 Articles
Apple Podcasts launches video - all the details
Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. Apple Podcasts announced support for video podcasts in the next version of iOS. Unlike Spotify or YouTube, your podcast host will continue to host the video files, using HLS to deliver video in good quality. However, it only works with participating podca…
New in iOS 26.4 beta 1: Videos in Podcasts, Playlist Playground, RCS, more
The first developer beta of iOS 26.4 is here, offering a new video experience for Apple Podcasts, support for testing end-to-end encrypted RCS messaging, and much more.iOS 26.4 beta 1 includes a new video experience for Apple Podcasts, and support for end-to-end encrypted RCS messaging.On Monday, less than a week after iOS 26.3 made its way to the general public, Apple started the iOS 26.4 beta testing cycle. The iPhone software update has the b…
Apple Podcasts to add video podcasts
Apple is rolling out a new video podcast experience in Apple Podcasts this spring, built on HTTP Live Streaming (HLS) technology. The update is designed to let audiences switch between watching and listening inside the Apple Podcasts app, while giving creators more options for distribution and monetisation. What’s changing in Apple Podcasts Apple says users will be able to: Switch seamlessly between video and audio playback Watch in a horizonta…
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