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Apple Plans to Make Push Into Smart-Home Market on Oct 13, Bloomberg News Reports

  • Apple plans to launch its new smart-home hub, code-named J490, on October 13, Bloomberg News reported on Wednesday. The device marks the company's expansion into the smart-home market, competing directly with Amazon's Echo and Google Home.
  • The device features a roughly 6-inch square display with wall-mounted and countertop configurations. It utilizes Siri, Apple's overhauled AI-powered assistant, to recognize individual household members and provide personalized responses based on their data.
  • According to Mark Gurman, the hub is "about as thick as an iPhone," featuring a metallic base housing speakers and microphones. The device connects via USB-C power supply and lacks an internal battery.
  • Alongside the hub, Apple will unveil its first HomePod mini update since 2020 and a refreshed set-top box. Both devices retain existing designs but include faster processors to support Siri's more powerful AI models.
  • This launch follows John Ternus taking over as Apple's CEO earlier this month. Analysts expect his tenure to emphasize device engineering and integrating AI-powered capabilities across the company's hardware ecosystem.
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WTVB broke the news on Wednesday, September 30, 2026.
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