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Apple plans engineering-focused overhaul under Ternus, Bloomberg News reports

Bloomberg says Ternus is pushing Apple to ship products more often, cut management layers and trim costs as the company faces slower growth.

  • Apple CEO John Ternus announced plans to overhaul the company, aiming to accelerate product development, broaden its range of devices, and create a leaner organization with greater engineering focus, Bloomberg News reported on Tuesday.
  • Ternus has long advocated for a leaner organization, arguing that the "company should be accomplishing more with fewer employees" while seeking to reduce organizational bloat and eliminate middle-management positions.
  • Managers report a "hectic" environment as teams are pushed to deliver products faster, with Apple dismissing engineering program managers in the past two weeks to reduce layers between engineers and executives.
  • One proposal involves relying less on traditional spring and fall release cycles to introduce devices throughout the year, as Ternus said the company must become "more experimental" to remain competitive.
  • Revenue growth in services is a priority alongside Eddy Cue and CFO Kevan Parekh, though analyst Mark Gurman cautioned that these changes will be challenging and could take years to achieve.
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26 Articles

Lean Right

John Ternus has been in office for almost a month, now the Apple CEO is planning large-scale restructurings. Above all, the management, as well as the integration of AI, are on the agenda.

·Düsseldorf, Germany
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Lean Right

Products at shorter intervals and a slimmer organization: John Ternus Apple introduces himself in the future.

·Vienna, Austria
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Lean Right

John Ternus wants to start making changes in Apple. New CEO wants a more efficient company and will be analyzing strategies for cost reduction.

·Lisboa, Portugal
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Northeast Times broke the news on Tuesday, September 29, 2026.
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