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Apple Music Hikes Subscription Prices Citing ‘Rising Licensing Costs’

Apple said the higher rates take effect immediately, with the individual plan rising to $11.99 and the family plan to $19.99.

  • On Friday, Apple confirmed that Apple Music is raising subscription prices by $1, marking the streaming service's first rate hike since 2022.
  • Rising licensing costs prompted the price adjustment, Apple said, consistent with the rationale provided for its previous increase nearly four years ago.
  • Under the new pricing, Apple Music Individual costs $11.99 monthly, the family plan increased by $3 to $19.99, and the student tier rose $1 to $6.99.
  • Despite the increase, Apple Music remains $1 cheaper per month than Spotify, which charges $12.99 for its standard premium subscription.
  • Industry stakeholders, including major record labels, have advocated for higher streaming prices for years, arguing the service remains undervalued relative to available music volume.
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MacRumors broke the news in Glen Allen, United States on Friday, July 17, 2026.
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