Apple Watch Rethink Could See Debut of Round Model, Screenless Fitness Tracker, and More
Apple is weighing premium models, screen-free bands and new display shapes as it looks to refresh the Watch lineup and expand health features.
- This September, Apple plans to release new iterative models including the Apple Watch Series 12 and Ultra 4, while actively planning a return of the ceramic Apple Watch case option.
- Apple is "exploring a broader rethink of its smartwatches" to reinvent the lineup in response to growing competition, with plans extending into 2027 and 2028.
- Bloomberg reports the company is considering premium models sitting above the current Apple Watch Hermès Ultra 3, which starts at $1,399, to push the ceiling higher.
- Performance boosts for the Series 12 and Ultra 4 will accompany a software revamp, as Apple aims to push its Health app in a more AI-centric direction.
- Internal teams are floating radical ideas like round displays for smartwatches, though Gurman cautioned such devices are currently unlikely to reach the consumer market.
16 Articles
16 Articles
Ahead of iPhone 18 Pro launch, report says Apple Watch may soon get a big design upgrade
Apple is reportedly working on some big changes to the Apple Watch lineup. The company is said to be testing a bunch of new models, including those without a display at all, potentially competing against the likes of Whoop or Google’s Fitbit Air.
Apple’s Ceramic Watch Comeback: A Glossy Return After Years of Titanium Dominance
Apple may soon revive one of its most striking materials for the Apple Watch. Ceramic. The news broke today from Bloomberg’s Mark Gurman. He reports the company is planning to reintroduce the glossy ceramic case as soon as this year or in 2027. That possibility has collectors and longtime fans buzzing on social media. MacRumors detailed how the material first appeared with the Series 2 in 2016. It replaced an earlier gold Edition model. The swit…
The next Apple Watch should bring little visible news. However, Apple will be working on a much deeper transformation of the smart watch, which can radically change the way we know the device....
2026 Apple Watch upgrade will be dull, but a big redesign is in progress
The Apple Watch will see a revamp in the coming years, as Apple is reportedly in the middle of a shake up its wearables formula to meet an ever-changing market.Apple Watch Ultra 3The Apple Watch has retained the same core design of a square display on a watch band, but it has evolved over time. While it has become thinner, larger, and more rugged in the Apple Watch Ultra, it can potentially do more.In Sunday's "Power On" newsletter for Bloomberg…
A new ceramic Apple Watch could go on sale soon
Bloomberg’s Mark Gurman wrote today that Apple is planning a return of the much-beloved ceramic Apple Watch. In fact, Gurman says a new ceramic Watch could go on sale as soon as this year. The ceramic watch option was last offered in 2019 as the ‘Apple Watch Edition Series 5’, back when it still used the Edition branding for its more premium watches featuring higher-end materials.
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