Apple Working on Whoop-Style Screenless Fitness Tracker, per Report
The prototype has a thin fabric band and a sensor-equipped module, and Bloomberg says it could arrive no earlier than 2028.
- Apple is developing a screenless fitness tracker to compete with Whoop, according to Bloomberg. The prototype features a thin fabric band with a sensor-equipped computing module, though the company has yet to decide on final release.
- Eddy Cue, Apple's health team leader, has pushed for features adopted from rivals like Whoop and Oura. These competitors attract users seeking continuous health tracking without wearing a smartwatch.
- The project is in a 'technology investigation' phase, with prototypes featuring the fabric band and sensor module. Apple has yet to decide whether to ultimately release the product before 2028.
- Apple has already integrated a 'readiness score' into its new Apple Watch Series 12, mirroring features from competitors. Apple remains the dominant smartwatch player, though Oura recently revealed 3.6 million Oura Ring sales.
- Bloomberg reiterates that 2027 will be a significant year for the Apple Watch, with major updates expected as early as late 2027. Oura is reportedly preparing for an IPO after revenue grew 74% to $1.21 billion.
11 Articles
11 Articles
Apple is reportedly working on a Whoop-like fitness tracker
Apple is working on a new fitness tracker with a screenless design, similar to the one made by Whoop, according to a report from Bloomberg. A prototype of the device reportedly has "a thin fabric band with a sensor-equipped computing module." The device is in an early stage of development and likely wouldn't arrive before […]
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
Apple is working on an activity tracker that doesn't have a screen, reports Bloomberg. The screen-free health and fitness device is said to be similar to Whoop's line of bands. Whoop makes wrist-worn trackers with 24/7 monitoring, but without a display. Apple has apparently been "exploring" the category for months and has developed prototypes, but hasn't decided whether the project will move forward. Apple chair Tim Cook and services chief Eddy …
Apple working on Whoop-style screenless fitness tracker, per report
Apple is developing a screenless health and fitness tracker to compete with Whoop, according to a new report from Bloomberg. The company is reportedly “developing prototypes,” but has yet to decide whether to ultimately release the product. more…
These new prototypes feature a thin fabric band and a computer module equipped with sensors
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