Apple's New Foldable iPhone: Expensive Gadget or Bold Statement?
Apple’s foldable entry joins new iPhone 18 Pro models, while analysts say the category still makes up less than 5% of the smartphone market.
- On Wednesday, Apple unveiled its first foldable smartphone, the iPhone Duo, at the company's Cupertino, California headquarters, marking entry into the niche foldable category.
- Apple is entering a category already populated by rivals Samsung, Motorola, and Google, following its established playbook of waiting for products to prove market viability before shaping the category.
- Priced at $1,999, the Duo features a 7.6-inch display that is 80% larger than the Pro and supports the Apple Pencil, the most expensive iPhone yet.
- CEO John Ternus introduced the phone, marking a seamless transition from Tim Cook, telling the audience "actually there is one more thing" before revealing the foldable design.
- Foldables currently account for less than 5% of the smartphone market, though Apple simultaneously advances Siri's AI capabilities while managing global memory chip shortages affecting pricing.
84 Articles
84 Articles
I’ve never wanted a phone as much as the iPhone Duo, but at $2,000, I just can't go there — and I'm left wondering who's going to buy Apple's remarkable-looking foldable
The iPhone Duo is Apple’s most exciting phone in years, but I’m wondering who is actually going to buy it.
(Seoul = Yonhap News) Reporter Park Hyung-bin = Apple is belatedly entering the foldable phone market, which Samsung Electronics and others have pioneered for over seven years, by releasing its first foldable phone, the 'iPhone Duo'...
iPhone Duo vs Galaxy Z Fold8 Ultra: Apple Came In Cheaper Than Samsung
iPhone Duo vs Galaxy Z Fold8 Ultra is a much closer fight than expected. Apple starts at $1,999, $100 below Samsung’s flagship launch price, but gives up a telephoto camera while carrying 39g more weight. You also need to consider Samsung’s current discounts before choosing between them.
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