US EditionApple Executives Held Internal Talks About Buying Perplexity, Bloomberg News Reports
- Apple executives have held early internal discussions in 2025 about potentially bidding for AI startup Perplexity to boost its AI capabilities.
- These discussions come amid concerns that Apple's lucrative annual arrangement with Google, which brings in approximately $20 billion, could be terminated due to ongoing antitrust investigations in the US.
- Founded in 2022 by former Google and OpenAI engineers, Perplexity provides an AI-powered search service accessible to consumers, attracting over 15 million monthly users and achieving a valuation close to $14 billion.
- Apple's services head Eddy Cue testified that they hold Perplexity's work in high regard and have initiated conversations regarding their developments while under oath.
- If completed, the acquisition or partnership could provide Apple AI talent and products to compete as the industry shifts from traditional search to AI-driven answers.
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13 Articles
Apple in early talks to acquire AI startup Perplexity - Tech Startups
Apple is exploring a potential bid for Perplexity AI, the fast-growing startup aiming to rewire how people search for information online, Bloomberg reported Friday. The talks are still preliminary. Adrian Perica, Apple’s head of M&A, has reportedly discussed the idea […] The post Apple in early talks to acquire AI startup Perplexity first appeared on Tech Startups.
Apple execs may be newly considering buying AI firm Perplexity
Perhaps in an acquihire to boost search, or to improve Siri, Apple executives have reportedly recently discussed buying or partnering with AI startup Perplexity.Perplexity may be on Apple's acquisition listThe two executives linked to discussions are said to be the company's head of mergers Adrian Perica, and Eddy Cue. According to unnamed sources within Apple, internal discussions are in a very early stage, and there has not yet been an offer m…
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