Apple Weighs $14 Billion Acquisition of Perplexity AI
UNITED STATES, JUN 20 – Apple executives are in early-stage talks to acquire Perplexity AI, valued at $14 billion, aiming to enhance AI talent and develop an AI-powered search engine and smarter Siri assistant.
- Apple executives have held early-stage internal talks about potentially acquiring AI startup Perplexity AI to boost their AI capabilities.
- These discussions followed Perplexity's rapid growth since its 2022 founding by ex-Google and OpenAI engineers and its recent $14 billion valuation.
- Apple’s services chief Eddy Cue testified earlier this year that they have been impressed by Perplexity and have started discussions to explore what they do.
- Acquiring Perplexity, which has over 15 million monthly users and a $20 subscription tier, could be Apple’s largest deal, surpassing its $3 billion Beats acquisition in 2014.
- The talks remain preliminary with no offer made, and Apple may partner instead, as competitive pressures and regulatory concerns threaten its $20 billion annual Google search deal.
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Apple Reportedly Looking At Its Biggest Ever Acquisition
Having fallen behind its rivals in terms of implementing artificial intelligence (AI) into its operating systems, Apple may be trying to buy its way back to the top by purchasing AI startup Perplexity. According to Bloomberg’s Mark Gurman, who has an envious track record for accurate Apple exclusives, such a deal would help Apple develop an AI-based search engine to replace the possible loss of Google as its default Safari search tool, should a …
Apple stock has severely lagged the rest of the Mag 7. BofA says a rumored AI deal could turn it around. | The New York Ledger
It’s been a rough year for Apple stock, however there may be wish for a rebound with a reported AI acquisition. Apple has actually been the worst-performing Stunning 7 stock in 2025, with shares down 20% year-to-date. On top of weak iPhone sales and tariff issues, the business has actually lagged in the AI race amongst its mega-cap tech peers. At Apple’s WWDC previously this month, the business stopped working to relieve Wall Street’s issues abo…
Apple and Meta want Perplexity AI
In a rare overlap, both Tech giants Apple and Meta are now reportedly watching the same AI startup called Perplexity. It is a search engine, a chatbot, a footnoted oracle – call it what you like. Perplexity AI has become Silicon Valley’s new favourite tool for asking questions and actually understanding those answers. This AI is reshaping how we search, whom we trust, and what gets seen online. Source
Apple stock has severely lagged the rest of the Mag 7. BofA says a rumored AI deal could turn it around.
With the stock down 20% in 2025, Apple could be poised for a comeback with a bold strategic move to bolster its AI prospects, Bank of America says.
Two of the world's largest technology companies are in the middle of a battle to get an AI startup that has gone from nothing to becoming a candy.
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