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Apple announces launch event on Sept. 9, iPhone 17 expected

Apple will unveil the iPhone 17 series including a new slim iPhone 17 Air, Apple Watch Series 11, AirPods Pro 3, and a major iOS redesign at its annual fall event.

  • Apple has scheduled its iPhone 17 unveiling event, named 'Awe dropping,' for September 9 at its headquarters in Cupertino, California.
  • The event follows Apple's tradition of fall product launches and comes amid expectations for new iPhones, including a slimmer iPhone 17 Air model.
  • Apple will also likely unveil updated Apple Watch Series 11, new AirPods Pro, and the iOS 26 operating system with a major redesign called 'Liquid Glass'.
  • The event logo features an interactive heat map that responds to user touch, highlighting an easter egg discovered by Aaron Perris, while CEO Tim Cook shared an event video on X.
  • The event will stream live with limited in-person attendees, and CNET reporters will provide updates, signaling ongoing innovation across Apple's device ecosystem.
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58 Articles

Lean Right

The U.S. multinational announced the date of its next keynote.

·Paris, France
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Left

Apple announced the date of the launch at which it is expected to present a new generation of iPhone smartphones.

·Riga, Latvia
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Center

Press invitations arrive: the launch of iPhone 17, iPhone 17 Pro and the new super slim model will be at Apple Park in Cupertino, the second Tuesday of September

·Italy
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Lean Right

The Group is launching an event at its headquarters in Cupertino on 9 September. A thinner iPhone is also expected.

·Vienna, Austria
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MacRumors broke the news in United States on Tuesday, August 26, 2025.
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