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Apple CEO Tim Cook makes surprise visit to China as iPhone 15 gets off to a challenging start
Apple CEO Tim Cook made a surprise visit to China where he visited Apple's Taikoo Li store and engaged with players of Tencent's Honour of Kings game.
Despite the lukewarm reception of the latest iPhone model in China, Cook showed support for gamers and expressed hope for success with Apple's new Vision Pro AR headset.
Analysts attribute Apple's challenges in the country to poor consumer sentiment, underperformance of the iPhone 15 compared to its predecessor, and increasing competition in the high-end smartphone market.