Apple Cuts iPhone 18 Pro Orders Due to Soft Demand
Nikkei Asia said Apple cut October component orders by at least 15% as higher prices and chip costs cooled buyer demand.
- Apple told suppliers to cut component production for its newly launched Pro and Pro Max models, as soaring memory chip costs and price increases dampened consumer demand, Nikkei Asia reported on Friday.
- Tech companies are purchasing advanced chip-making capacity to power AI data centers, sparking shortages and price increases that are expected to shrink the smartphone market this year.
- The Apple maker slashed October component orders by at least 15% compared to original requests, while the new Pro and Pro Max models start at $1,199 and $1,299, reflecting a $100 price increase.
- Demand for devices has been softer from late summer into October, though Apple did not immediately respond to a Reuters request for comment regarding the Nikkei Asia report.
- Earlier this year, Apple raised MacBook prices, stating it could no longer shield customers from surging storage and memory chip costs driven by the AI industry's data center buildout.
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18 Articles
Apple cuts iPhone 18 Pro orders due to soft demand
Apple has told some suppliers to cut production of components for its newly launched iPhone 18Pro and iPhone 18 Pro Max, as soaring memory chip costs and price increases have dampened consumer demand, Nikkei Asia reported today.
Channel News Asia
Apple cuts iPhone 18 Pro orders due to soft demand, Nikkei Asia reports
Oct 9 : Apple has told some of its suppliers to cut production of components for its newly launched iPhone 18 Pro and iPhone 18 Pro Max, Nikkei Asia reported on Friday.
Apple Reportedly Cuts iPhone 18 Pro Production Orders by 15%
Apple has reportedly asked some suppliers to reduce component production for the iPhone 18 Pro and iPhone 18 Pro Max. The move comes amid weaker demand and rising memory prices, according to a new report. Citing people familiar with the matter, the report claims Apple has cut component orders by up to 15% for October. […]
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