Apple overtakes Samsung to lead European carrier smartphone sales in Q2
Apple’s share rose to 37% as carrier sales fell 4%, while Samsung’s dropped to 34% and the open market declined 11%, Counterpoint said.
8 Articles
8 Articles
Slumping budget phone shipments in Europe actually benefited carriers in Q2
Back in August, Counterpoint Research estimated a total of 35 million smartphone shipments in Europe during the April – June period (Q2). We now get a more detailed breakdown of the shipment figures and their share between retailers and carriers. While shipments by open market (retailers) saw a slump of 11% compared to Q2 2025, the operator channel (carriers) only experienced a 4% decrease for the same period. Europe Smartphone Sales Share by Ch…
Apple overtakes Samsung to lead European carrier smartphone sales in Q2
A new report from Counterpoint Research shows that Apple overtook Samsung during the second quarter of 2026 to become the leading smartphone brand in Europe’s carrier channel, as operator sales held up better than the broader market. Here are the details. more…
Apple overtakes Samsung to lead Europe's operator smartphone channel
The European smartphone market has been shifting slowly in favour of operators so far in 2026. While total smartphone sales declined by 8% YoY in Q2 2026, sales through operators declined by only 4% YoY, resulting in share gain compared with the open market which declined by 11% YoY, according to the Counterpoint Research Europe […]
The balance of power is evolving in the European smartphone market. If you believe Counterpoint Research, Apple has taken the first place in the... Read more... Facebook · X · iAddict iPhone article: Apple surpasses Samsung among European operators in the second quarter of 2026 appeared first on iPhoneAddict.fr.
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