US EditionApple and Tim Cook Are Facing Their Biggest Innovation Test
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The presentation of the iPhone 17 is emerging as one of the most demanding tests in Apple’s recent history. Since its inception, this conference has been the setting for discovering the new iPod, the evolution of the iPhone and also the presentation of strategic alliances of Cupertino’s brand. However, for analysts the launch will not only measure the company’s ability to maintain its attractiveness in the market, but also the leadership of Tim …
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