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Apple and Google agree app store changes to appease UK regulator

Apple and Google agreed to review and rank apps fairly and transparently, safeguarding developer data and improving interoperability, following CMA's strategic market status designation.

  • Under UK regulator oversight, Apple and Google announced they committed to make their app stores fairer, and the CMA said today it intends to accept those commitments.
  • Last year, the Competition and Markets Authority warned and designated the firms with 'strategic market status', placing guardrails on their behavior.
  • Both firms agreed commitments ensuring fair, objective and transparent reviews; Apple will assign a dedicated team separate from its apps and services teams, while Google proposed transparency on app review, ranking and data usage.
  • Both companies pledged ongoing engagement with the CMA, with Apple saying the commitments allow it to continue advancing privacy and security innovations for users while offering opportunities for developers.
  • Google said Play's practices are 'fair, objective, and transparent' and welcomed the opportunity to resolve concerns, while companies appreciated positive, ongoing dialogue with UK officials.
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MacRumors broke the news in United States on Tuesday, February 10, 2026.
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