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Appeal to new audiences

Summary by Liv-Ex
It’s more important than ever for wine businesses to find ways to attract new customers and appeal to younger audiences. The Bank of America study of Wealthy Americans found that 94% of Gen Z and Millennials are interested in collectibles, with 36% of those surveyed expressing a desire to collect wine or spirits.     There is clearly an opportunity to be seized, but how can wine businesses evolve to appeal to younger generations that are more te…
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Liv-ex broke the news in on Thursday, April 10, 2025.
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