Appeal to new audiences
1 Articles
1 Articles
Appeal to new audiences
It’s more important than ever for wine businesses to find ways to attract new customers and appeal to younger audiences. The Bank of America study of Wealthy Americans found that 94% of Gen Z and Millennials are interested in collectibles, with 36% of those surveyed expressing a desire to collect wine or spirits. There is clearly an opportunity to be seized, but how can wine businesses evolve to appeal to younger generations that are more te…
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