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API integrations: A survival guide for product managers

Summary by Product-Led Alliance | Product-Led Growth
This article is based on Gil Feig’s brilliant talk at the Product-Led Summit in Austin. PLA members can enjoy the complete recording here. Integrations can be one of the biggest challenges a product team faces. As a seasoned engineering leader and a co-founder and CTO at Merge, I’ve had the chance to witness the struggles companies face with API integrations – whether it's figuring out what to build, how to prioritize it, or how to make it all w…
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Product-Led Alliance | Product-Led Growth broke the news in on Friday, March 28, 2025.
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