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API integrations: A survival guide for product managers

Summary by Product-Led Alliance | Product-Led Growth

This article is based on Gil Feig’s brilliant talk at the Product-Led Summit in Austin. PLA members can enjoy the complete recording here. Integrations can be one of the biggest challenges a product team faces. As a seasoned engineering leader and a co-founder and CTO at Merge, I’ve had the chance to witness the struggles companies face with API integrations – whether it's figuring out what to build, how to prioritize it, or how to make it all w…

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Product-Led Alliance | Product-Led Growth

API integrations: A survival guide for product managers

This article is based on Gil Feig’s brilliant talk at the Product-Led Summit in Austin. PLA members can enjoy the complete recording here. Integrations can be one of the biggest challenges a product team faces. As a seasoned engineering leader and a co-founder and CTO at Merge, I’ve had the chance to witness the struggles companies face with API integrations – whether it's figuring out what to build, how to prioritize it, or how to make it all w…

6 days ago

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Product-Led Alliance | Product-Led Growth broke the news in 6 days ago on Friday, March 28, 2025.

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