Aperol Launches Global Campaign to Kickstart Summer 2025 - PressReach

DDB Paris unveils its first global campaign for Aperol, marking the beginning of a promising partnership with the brand of the Campari group. Directed by Italy, its lively terraces, and its iconic cocktail for a fun and frantic solar film that features Marco, a waiter overwhelmed by an avalanche of commands from Aperol Spritz. Through a rhythmic and retro narration, carried by the song Tutto Bene by Niv Ast, the campaign captures the universal j…

With the rising temperatures, life is currently shifting back outside - or onto the piazza, as one would say in Italy. To make Aperol Spritz a favorite drink in bars and cafes, Campari is launching a worldwide campaign.

Aperol Launches Global Campaign to Kickstart Summer 2025 - PressReach

“L’unico. Per tutti” celebrates Aperol’s status as the definitive Aperol spritz ingredient and the soul of Italian Aperitivo culture LONDON, May 13, 2025 /PRNewswire/ — Aperol is raising a glass to summer 2025 with the launch of its new global campaign – a vibrant tribute to its role in turning Aperol Spritz into a global icon. Rooted in Italy’s world-famous Aperitivo culture and brought to life in an iconic Italian piazza, the campaign is a vib…