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Swatch Stores Close for Second Day in Liverpool and Manchester
Swatch closed several branches after hundreds queued for the limited Royal Pop watch, which costs from $335 and is being resold for up to four times retail.
- On Saturday, May 16, Swatch closed stores across the UK in London, Liverpool, and Manchester citing 'safety considerations' after hundreds gathered for the Royal Pop launch.
- The highly anticipated Royal Pop collection, a collaboration between Swatch and Audemars Piguet, drew massive crowds who camped for days; Esquire magazine reported the 'hype is already off the charts.'
- Police were called to manage crowds acting in a threatening manner on Paradise Street in Liverpool, and the Trafford Centre store also closed after shoppers rushed inside.
- Priced between £335 and £350 with a limit of one watch per person per day, items are already being listed on eBay for quadruple the original cost.
- Disruptions extended internationally to Paris, where police controlled crowds, and Dubai Mall, where the launch event was cancelled; Swatch has not announced when the collection will be available.
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Coverage Details
Total News Sources18
Leaning Left5Leaning Right2Center10Last UpdatedBias Distribution59% Center
Bias Distribution
- 59% of the sources are Center
59% Center
L 29%
C 59%
12%
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