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AOL Has A New Italian Owner: Unicorn Startup Bending Spoons

Bending Spoons secured $2.8 billion in debt to acquire AOL, expanding its portfolio with a brand still serving 30 million monthly users, aiming to enhance technology and revenue.

  • Bending Spoons announced Wednesday that it has struck a deal to acquire AOL from Apollo Global Management via Yahoo, with the acquisition expected to close by the end of 2025.
  • Seeking growth, Bending Spoons views AOL's roughly 8 million daily and 30 million monthly users as strategic to expand its reach and grow its 300 million monthly users and revenue this year.
  • The company raised debt financing and hired advisers including Greenhill and Wells Fargo to execute the deal, securing a $2.8 billion debt package from BNP Paribas, Goldman Sachs, HSBC and J.P. Morgan.
  • CEO Luca Ferrari vowed Bending Spoons will be a long-term steward and plans to invest significantly to improve AOL's product and serve its loyal customers.
  • This deal is the latest in Bending Spoons' string of U.S. internet brand purchases, following Vimeo and others, while AOL's history includes the Time Warner merger and Verizon ownership, keeping its iconic 'You've Got Mail' jingle.
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Forbes broke the news in United States on Wednesday, October 29, 2025.
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