US EditionAntitrust Investigates Philip Morris Italia
4 Articles
4 Articles
Instruction of the Antitrust against the Italian branch of the tobacco giant Philip Morris for its promotional messages on electronic cigarettes. The independent authority will assess whether the company has used unfair commercial practices in promoting the e-cigs it sells: under the magnifying glass the expressions such as "no smoking" could be unclear and omissive for consumers because they refer to products that, even in the absence of combus…
The Antitrust has initiated an investigation against Philip Morris Italia for possible unfair commercial practice in promoting products using expressions such as "no smoke," "a smoke-free future" and/or "no smoke-free products." (ANSA)
The Italian Competition Authority has launched an investigation into the American tobacco company Philip Morris for allegedly unfairly promoting certain nicotine products. Philip Morris Italia used terms like "smoke-free" and "a smoke-free future" in its advertising, but according to the regulator, these expressions can be misleading and confusing for consumers.
Italy's competition authority announced Wednesday that it has opened an investigation into Philip Morris Italia, which has been promoting "smoke-free" e-cigarettes.
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