US EditionApple Shares Vibrant New Apple TV Intro with Music by FINNEAS
Apple dropped the plus symbol to create a vibrant identity with a new intro sound mark by FINNEAS that plays up to 10 times daily during streaming sessions, Apple said.
- On Monday, Apple Inc. released a short video unveiling Apple TV, the streaming service's rebrand from Apple TV+ and a FINNEAS-composed intro bumper.
- Last month Apple announced dropping the plus to introduce a vibrant new brand identity, while iOS 26.1 updated the Apple TV app icon and Apple removed the plus from its website.
- The mnemonic comes in three versions: a one-second trailer version, a five-second version before programming, and a 12-second movie-theater version, framed as a sound mark like NBC chimes and HBO static.
- Apple Inc. says the new sound mark will provide a practical cue for episodes and films, and observers suggest this FINNEAS piece could become his most listened-to composition yet.
- FINNEAS, credited as the composer, is listed by Apple as overseeing three Apple TV products, potentially causing product confusion.
15 Articles
15 Articles
Apple TV's rebrand introduces a new logo and a signature sound
As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it.The new Apple TV logoOn Monday, Apple released a very short video showcasing the brand new Apple TV logo. The video will serve as the bumper that precedes every Apple TV production.The shift is part of the Apple TV rebrand. After removing the "plus" from Apple TV+ in October, Apple now oversees three different Apple TVs — the set-top box, t…
Apple has recently changed the name of its Apple TV+ streaming service to (only) Apple TV, a change which (we know now) has also been accompanied by a new animation and sound whenever you watch a series or film on the platform. As you can see above, animation is not only developed as well as more colourful. The sound of this animation is also a little more 'deep' and is accompanied by a music composed by the composer, producer and music Finneas …
On Apple TV they proudly present their "vibrant" new intro, with which they will present films and series from now on with the renaming of the platform.
It's official: Apple abandons the "+" of its streaming platform. The service now simply calls Apple TV, marking a new era for the brand and its audiovisual ecosystem. A new logo and a more colourful visual identity The transformation is visible today on the official website of Apple TV and in the app, where the [...] Apple TV article: the new exclusive jingle that marks the end of platforms to the "+" suffix appeared first on BlogNT: the Blog of…
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