US EditionPSA: No One Cares About Your Spotify Wrapped
5 Articles
5 Articles
PSA: No One Cares About Your Spotify Wrapped
'Tis the season!Yep, it's that time of year again, folks. No, not Christmastime (although I give you permission to hang your lights and listen to Mariah Carey).I'm talking about Spotify Wrapped Season.You see, every year, Spotify shows you what you've been listening to for that entire 12 month span, and compiles it into a fun and neat little presentation for you to reminisce on.If it was a tough year, maybe some emo or breakup songs dominated yo…
Mixtape-Marketing: Audio-streamer Spotify flanks his personal review of the year with a massive advertising campaign. Visually, the performance is based on the mixtape aesthetics of the 80s and 90s and offers new features such as a musical age or the competition mode of the Wrapped Party. The accompanying marketing offensive relies globally on out-of-home advertising with hyper-locally adapted motifs and data insights. In Germany, for example, t…
horizont.net
https://www.horizont.atMore than 700 million Spotify users get their personal audio highlights of the year summarized in the app these days, nicely prepared in animated stories for sharing via social media. The streaming service once again accompanies its iconic "wrapped" format with numerous marketing campaigns.
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