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Shoppers May Be Filmed in High Street Lingerie Stores as Chain Rolls Out Body Cameras

Ann Summers is deploying body cameras in 23 high-risk UK stores after a successful trial, aiming to deter aggression and enhance staff and customer safety.

  • Ann Summers is rolling out body-worn cameras to staff in 23 stores nationwide, with the rollout planned to extend into next year.
  • An eight-week trial across three shops earlier this year showed benefits, prompting Ann Summers to prioritise higher-risk locations with enhanced staff training and privacy guidance.
  • Footage will be stored securely and used only for legitimate purposes under secure storage, retention and access policies, with body-worn cameras usually activated during incidents or heightened risk.
  • Customers should know shoppers may be recorded during interactions and retailers do not need explicit consent in publicly accessible shop areas, raising retailer privacy considerations.
  • The move follows a wider UK trend, with Tesco announcing cameras for over 5,000 delivery drivers and H&M equipping staff earlier this year; Ann Summers is collaborating with law enforcement and retail partners.
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14 Articles

Sussex ExpressSussex Express
+9 Reposted by 9 other sources
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Ann Summers: UK shoppers may be filmed in lingerie and underwear stores as chain rolls out staff body cameras

Shoppers at some high street lingerie stores may now be on camera 👀

·Lewes, United Kingdom
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The ScotsmanThe Scotsman
+2 Reposted by 2 other sources
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Shoppers may be filmed in high street lingerie stores as chain rolls out body cameras

Shoppers at some high street lingerie stores may now be on camera 👀

·Scotland, United Kingdom
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The Scotsman broke the news in Scotland, United Kingdom on Friday, November 7, 2025.
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