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Anime-Related Sales Have Doubled in Two Years! Now It's the Second Biggest Company in the Industry, Along with Aniplex... Why Did Toho, a Latecomer, Rise to Become the "New Yokozuna of Anime"?

Summary by toyokeizai.net
"Don't stop!" At Tokyo Big Sight in late March. AnimeJapan 2025, the anime festival that attracted 150,000 people over two days, was packed with a diverse range of visitors, from Japanese fans to cosplayers and foreign visitors to Japan. So...
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Anime-Related Sales Have Doubled in Two Years! Now It's the Second Biggest Company in the Industry, Along with Aniplex... Why Did Toho, a Latecomer, Rise to Become the "New Yokozuna of Anime"?

"Don't stop!" At Tokyo Big Sight in late March. AnimeJapan 2025, the anime festival that attracted 150,000 people over two days, was packed with a diverse range of visitors, from Japanese fans to cosplayers and foreign visitors to Japan. So...

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toyokeizai.net broke the news in on Sunday, May 25, 2025.
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