Android phone sales falter in China's Singles' Day promotion, pressuring SoC shipments

iPhone leads singles day sales in China

Apple managed to reverse the negative trend in mobile phone sales during China's Singles' Day. According to Counterpoint Research, the iPhone accounted for 26 percent of all devices sold during the biggest shopping festival that ended on November 11. The shiny device clearly caught the attention of buyers, because without it, total mobile phone sales in China would have been about 5 percent lower than last year. Shadow competition Xiaomi took se…

Android phone sales falter in China's Singles' Day promotion, pressuring SoC shipments

China's smartphone sales during the 2025 Singles' Day period posted only modest growth, and nearly all of the gains came from Apple, according to new market data. The uneven performance has raised concerns that weaker Android demand could force MediaTek and Qualcomm to scale back shipments of their flagship mobile processors earlier than usual.