Analyzing The Economic Impact Of Female March Madness Viewership Trends

Analyzing The Economic Impact Of Female March Madness Viewership Trends

The 2025 Women’s March Madness tournament has become a case study in the complexities of sports economics, juxtaposing a 22% year-over-year viewership decline against a broader narrative of unprecedented commercial growth. While this dip interrupts a meteoric rise fueled by historic 2024 ratings, analysts note that women’s collegiate basketball now commands advertising premiums 35% higher than pre-2023 levels, signaling fundamental market shifts…

Elite women's sports expected to see substantial growth in 2025 - Sports Gazette

Women’s sports are on the rise and with it, a commercial interest of its sports and athletes that has never been greater. 2024 was historic for women’s sports. According to a recent Deloitte report, global revenue for elite women’s sports surpassed £1bn for the first time. The report predicts at least £1.88bn in broadcast, matchday and commercial revenue in 2025. The gains for 2025 are expected to be substantial. Commercial income is anticipated…