Analysis shows F1 viewership on Apple TV down significantly from ESPN

Smart TV analytics look dire for Apple TV F1 viewership, but not whole story

Hopes were high for Apple TV and F1 streaming in early 2026, but a recent set of data suggests that things fell off sharply in May and viewership has been down double digits since.Apple TV and F1 partnership may have declining viewership numbersStatistical analysis of viewership numbers is a tricky game on its own, especially when dealing with viewership numbers on Apple platforms. Samba is an analytics company that thrives on data obtained, oft…

Analysis shows F1 viewership on Apple TV down significantly from ESPN

Credit: David Kirouac-Imagn ImagesWith Formula One races making their way from ESPN to Apple TV this season, it was sensible to predict that the glitzy open-wheel racing circuit would see some viewership erosion in the United States. That’s not a dig at F1, that’s simply reality. ESPN and its sister broadcast network ABC, which aired select races last season, both have a much broader reach than Apple TV. They’re also simply destinations where sp…

F1's U.S. viewership is down in its first season on Apple TV , but ….

F1's U.S. viewership is down in its first season on Apple TV.