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Starbucks' Bold Turnaround: Can CEO Brian Niccol Brew Success Again?

UNITED STATES, JUL 9 – Niccol is accelerating staffing to all 11,000+ U.S. stores by summer's end amid union protests and declining customer visits, with analysts forecasting $1.5 billion to $2 billion in costs.

Summary by Devdiscourse
Starbucks' Bold Turnaround: Can CEO Brian Niccol Brew Success Again? Starbucks CEO Brian Niccol is celebrated on Wall Street for his transformative leadership at Taco Bell and Chipotle. However, his tenure at Starbucks is under scrutiny, as investors anticipated a significant boost in sales that has yet to materialize.Upon his appointment, Starbucks shares surged over 21%, driven by hopes of renewed vitality for the brand. Niccol's 'Back to Star…

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Colorado Springs Gazette broke the news in Colorado Springs, United States on Wednesday, July 9, 2025.
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