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An Ode To The Nike FuelBand
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An Ode To The Nike FuelBand
A wall of orange shoeboxes looms over the bedroom of my youth. Not only are these swoosh-adorned boxes literally stacked across the top of my closet, but they also act as the premier stand-in for how I conceptualize the consumer culture of my earlier years. I was Nike-obsessed. The Beaverton behemoth was the indisputable epicenter of my zeitgeist. Mind you, these were the Mark Parker as CEO glory days. Parker, who joined Nike in 1979, served as …
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