Nielsen Gets Complaints for Releasing Monthly Data Using Discredited Formula After Delay

Nielsen Gets Complaints for Releasing Monthly Data Using Discredited Formula After Delay

In a baffling decision, Nielsen chose to distribute viewing data it knows it will revise in the next few months. It could have released more correct data in the first place right now. Instead, it will wait till the fall – after upfront buying and selling is done – to fix the numbers. Sean Cunningham, CEO of the VAB, which represents most of the linear TV networks, called the move an “indefensible manipulation” because the old numbers favor strea…

An NBCU executive says Nielsen's monthly report, the Gauge, overestimates streaming viewership and differs from the Big Data + Panel report, confusing marketers

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