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An entrepreneur who made Oprah's 'Favorite Things' explains how to create a product that people are obsessed with

Summary by Business Insider
Tal Moore is the cofounder of Popsmith.Jason LeCras for BITal Moore's Popsmith popper made Oprah's coveted "Favorite Things" list in 2024.The entrepreneur said the product hit because of three things: aesthetics, experience, and flavor.His advice to other entrepreneurs is to start by creating one really good product, then expand.Popsmith cofounder Tal Moore beat the odds when Oprah chose his high-end stovetop popcorn popper for her coveted "Favo…

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Business Insider broke the news in United States on Wednesday, May 20, 2026.
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