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An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech – Beet.TV
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An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech – Beet.TV
LONDON — The television industry remains hobbled by a double standard that gives tech giants an unfair advantage when competing for advertising dollars, according to a senior executive at one of America’s largest media companies. Traditional media companies continue to operate at a competitive disadvantage because they’re held to stricter measurement requirements than their technology-focused rivals, creating what amounts to an uneven playing fi…
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