An AI-powered Coca-Cola ad campaign mistakenly invented a book by a famous author

An AI-powered Coca-Cola ad campaign mistakenly invented a book by a famous author

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author. The section of text used in the ad is actually from a book of various interviews the author gave, published years after his death. This apparent error follows previous backlash over Coca-Cola's AI-generated Christmas ads. Coca-Cola's recent AI-powered advert appears to have got its facts mixed up. In an April campaign called “Classic,…

The collection of errors ranges from a wrongly attributed book to an incorrect release date to a quotation that is not an original