Amplitude Acquires Kraftul To Improve Customer Feedback Analysis - Data Intelligence

Amplitude Acquires Kraftul To Improve Customer Feedback Analysis - Data Intelligence

Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a complete picture of their customers, ultimately helping them create better products and digital experiences. While businesses are skilled at tracking users’ actions in their digital products, understanding why has been a …

Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities

Kraftful, for clarity, is unrelated to the plastic cheese giant.

Amplitude Acquires Kraftful to Accelerate AI Strategy

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Amplitude acquires Kraftful to enhance 'Voice of Customer' insights - SiliconANGLE

Behavior-tracking software firm Amplitude Inc. revealed today that it has acquired Kraftful Inc., a “Voice of Customer” startup, for an undisclosed price. Founded in 2019, Kraftful offers a product research and insights platform that uses artificial intelligence to help product teams deeply understand and act on user feedback at scale. The company offers a centralized system that […] The post Amplitude acquires Kraftful to enhance ‘Voice of Cust…