American Express Launches Ad Business in Growing Commerce Media Race

American Express debuts ad network boasting contextual targeting prowess

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

American Express Launches Ad Business in Growing Commerce Media Race

The Amex Ads platform formalizes its pitch to advertisers.

American Express Debuts Amex Ads Digital Advertising Platform

American Express has introduced a digital advertising platform dubbed Amex Ads. Announced Monday (Oct. 6) the platform is designed to let brands connect with the company’s 34 million consumer card members in the U.S. Starting on AmexTravel.com and ultimately moving to other Amex-owned platforms, “brands can serve high-spending Card Members relevant, contextual ads in the moments they are likely to engage, shop and spend with the brands…

AmEx Employs Digital Ads To Help Brands Reach Its Cardholders - Digital Transactions

American Express Co. cardholders are about to see targeted ads from premium brands on some AmEx-owned platforms. Announced Monday, Amex Ads is a digital advertising platform to help brands reach the issuer’s 34 million U.S. cardholders. It begins on AmexTravel.com and will expand to other AmEx-owned platforms. AmEx says this new service builds on its Amex Offers platform, which launched in 2012, and will enable brands to reach these consumers at…

American Express debuts ad network - Brand Innovators

American Express has launched Amex Ads, a new digital advertising platform designed to help brands connect brands with 34 million U.S. American Express consumer card members. Brands can work with the financial services brand to buy ads on AmexTravel.com to begin with and on additional American Express properties soon.  “Powered by American Express Membership and building on the success of Amex Offers, Amex Ads harnesses the power of our direct r…