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Americans Embrace Digital Funeral Planning While Still Seeking Professional Guidance, New NFDA Consumer Awareness and Preferences Study Reveals
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Americans Embrace Digital Funeral Planning While Still Seeking Professional Guidance, New NFDA Consumer Awareness and Preferences Study Reveals
Brookfield, Wis. – The National Funeral Directors Association (NFDA), the world’s leading and largest funeral service association, has released its 2025 Consumer Awareness & Preferences Study, revealing significant shifts in how Americans approach death and funeral planning. The comprehensive research shows consumers are increasingly embracing digital solutions while simultaneously demonstrating growing reliance on funeral directors’ expertise. …
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