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Americans are spending billions on wine trips, and 2026’s most surprising vineyards are nowhere near Napa
Americans spend about $14.13 billion and make 74 million visits annually to U.S. wine country, with increasing interest in lesser-known regions beyond California's traditional areas.
The typical image of wine tourism is expanding as travelers explore colder and older wine regions not commonly known.
Moldova is one of Europe's fastest-growing wine travel destinations, with international arrivals up 62% in early 2025 compared to pre-pandemic levels.
Despite a global decline in wine drinking, visits to wineries are increasing, prompting producers to expand their facilities.