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Americans are spending billions on wine trips, and 2026’s most surprising vineyards are nowhere near Napa

  • Americans spend about $14.13 billion and make 74 million visits annually to U.S. wine country, with increasing interest in lesser-known regions beyond California's traditional areas.
  • The typical image of wine tourism is expanding as travelers explore colder and older wine regions not commonly known.
  • Moldova is one of Europe's fastest-growing wine travel destinations, with international arrivals up 62% in early 2025 compared to pre-pandemic levels.
  • Despite a global decline in wine drinking, visits to wineries are increasing, prompting producers to expand their facilities.
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34 Articles

The Norfolk Daily NewsThe Norfolk Daily News
+33 Reposted by 33 other sources
Center

Americans are spending billions on wine trips, and 2026’s most surprising vineyards are nowhere near Napa

The picture most people carry of a wine trip is fixed: rolling rows in Napa or Sonoma, a cellar in Bordeaux, a Tuscan hillside at ... Read moreThe post Americans are spending billions on wine trips, and 2026’s most surprising…

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Bias Distribution

  • 52% of the sources are Center
52% Center

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Watauga Democrat broke the news in Calhoun, United States on Monday, June 29, 2026.
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