Date Fruit Sales in U.S. Skyrockets as Shoppers Seek Healthier Foods

Date fruit sales in U.S. skyrockets as shoppers seek healthier foods

One of human history's oldest-cultivated foods is having a moment as more people reach for healthier alternatives to ultra-processed foods.

America Has A New Favorite Snack, And It Goes Back Thousands Of Years

Move over, refined sugar: there’s a popular new sweet treat in town, and it’s way healthier. MAHA devotees and average folks just seeking out healthier alternatives are chomping down on an ancient snack that’s been enjoyed for thousands of years. The company Joolies California Superfruit noted that sales of dates in the United States were up 33% in 2025, per Food52. Native to the Middle East, dates are known for their rich, caramel-like flavor a…

Americans are ditching ultra-processed snacks for an ancient fruit that's exploding in popularity

One of human history's oldest-cultivated foods is having a moment as more people reach for healthier alternatives to ultra-processed foods.Sales of dates in the U.S. were up 33% in 2025, a founding member of organic California-grown date company Joolies California Superfruit told Food52.com.Those numbers are expected to grow significantly, Fortune Business Insights reported. NUTRITION EXPERTS RANK THE 5 HEALTHIEST NUTS AND THE ONE THAT STANDS AB…

The hottest snacks on the market are … dates?

Supermarket aisles are bursting with stuffed, sugared, blended, rolled and coated dates as a new wave of snack brands glorify the wrinkly fruit. Greg Willsey...