American Film Market Expands to Include AI and Tech Companies
The 15,000-square-foot space will host AI startups, speaker series and a marketplace focused on the future of film and television.
7 Articles
7 Articles
American Film Market 2026 Expands With AFM House, New Indoor-Outdoor Space To Host Innovation Hub
The American Film Market will have an expanded footprint for its upcoming edition with a new space, AFM House, dedicated to programming for its second annual Innovation Hub. AFM House will be located at The Pavilion at Century Park, 2000 Avenue of the Stars, across from the Fairmont Century Plaza where the market will unspool […]
American Film Market Expands With Launch of AFM House, Site of Its Innovation Hub
The American Film Market is expanding its scope with the launch of a new Los Angeles venue called The AFM House that will be site of its Innovation Hub. The Independent Film & Television Alliance (IFTA), that produces the AFM, on Wed, announced the new venue located across from the Fairmont Century Plaza. The AFM […]
American Film Market Expands with the Launch of the AFM House, a new Destination for the Future of filmed Entertainment
LOS ANGELES, CA — August 12, 2026 — The Independent Film & Television Alliance® (IFTA®), producer of the American Film Market® (AFM®), today announced the launch of The AFM House, an expansion of the Market and the new home of AFM’s Innovation Hub for 2026. Located across from the Fairmont Century Plaza, The AFM House adds 15,000 square feet of indoor and outdoor space to the Market’s campus, creating a dynamic gathering place for innovators, en…
IFTA Launches AFM House Expansion for Upcoming AFM Conference
The Independent Film & Television Alliance (IFTA), producer of the American Film Market (AFM), has announced the launch of The AFM House, an expansion of the conference and the new home of the AFM’s Innovation Hub for 2026. Located across from the Fairmont Century Plaza in Century City, Calif., The AFM House adds 15,000 square … Continue reading "IFTA Launches AFM House Expansion for Upcoming AFM Conference" The post IFTA Launches AFM House Expa…
As part of the evolution of the American Film Market (AFM), the AFM House will host this year's Innovation Hub, in collaboration with Cannes Next, and the Cinemas Club, created by Cine Group and the Film Market, thus creating for the first time within it a space dedicated to exploitation. The American Film Market will take a stage in 2026 with the AFM House, an extension of the market dedicated to state-of-the-art technologies and the future of …
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