American Express Adapts to Attract Younger Consumers

American Express Adapts to Attract Younger Consumers

American Express, traditionally known as a status symbol for the affluent and older generations, is undergoing a transformation. Historically seen as a card for the wealthy, often synonymous with jet-setters and those with substantial financial means, American Express (Amex) is now making significant inroads with a younger demographic. The company has adeptly adjusted its strategy, focusing on millennials and Gen Z, who increasingly view Amex as…