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American Eagle's Latest Celeb Ambassador? Travis Kelce, Taylor Swift's Fiancé

On August 27, 2025, American Eagle unveiled a limited-edition collection of 90 pieces in partnership with NFL player Travis Kelce and his brand Tru Kolors.
The collaboration was the result of over a year of planning that started in June 2024 and launched less than a day after the announcement of Travis Kelce becoming engaged to Taylor Swift on August 26, 2025.
Kelce served as creative director, contributing hands-on input from design inspiration to sample selection, while American Eagle aimed to merge fashion, sports, and culture to engage Gen Z consumers.
The collection, priced between $14.95 and $179.95, is released in two drops on August 27 and September 24 and features vintage-inspired T-shirts, varsity jackets, and over 90 pieces in total.
This partnership aims to strengthen American Eagle's market position amid financial challenges and build on its strategy of trending talent collaborations following a controversial Sydney Sweeney campaign.

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Fans Call Taylor Swift’s Engagement A ‘Marketing Stunt’ After Travis Kelce Drops New Ad

Fresh off the announcement of his engagement to music icon Taylor Swift, Kansas City Chiefs tight end Travis Kelce is now making waves in the fashion world with a new collaboration between his lifestyle brand Tru Kolors and American Eagle. The AE x Tru Kolors by Travis Kelce line merges sports, culture, and style in a collection that’s been in the works for more than a year. Travis Kelce is bringing his personal style to his American Eagle coll…

5 hours ago·Boston, United States

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