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The American Eagle Way to Defuse a Culture War

Summary by Bloomberg
How a conservative consumer expert views the Sydney Sweeney jeans ad. Plus: The founders of the Ooni pizza oven look to expand.

3 Articles

Lean Right

The American ready-to-wear sign, which is approaching the age of 50, has taken time to find its model... and suffers from a market capitalization in saw teeth.

·Paris, France
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"Sydney Sweeney as a conscious provocation to stage, use word games with ambiguities and then postpone a pseudo excuse, marketing is the finest. While the indignation machine starts and 'progressive' consumers boycott, the other half cheers and buys out of defiance." Oliver Errichiello, Professor of Brand Sociology and Brand Management at Mittweida University, is convinced that the controversial campaign of the fashion brand American Eagle was c…

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  • 50% of the sources lean Left, 50% of the sources lean Right
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turi2 broke the news in on Tuesday, August 5, 2025.
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